Revive Your Events. Book Somewhere New.

Been there, done that? If your attendees could wear that t-shirt, perhaps it’s time for a change of wardrobe.
When it’s time to choose your next event, consider booking a new venue at a new destination.
Why? I could list plenty of reasons, but here are three: Attendance. New audiences. Profitability.
Booking the same venue year after year is like wearing the same pair of shoes so long folks start to notice. The comfy old venue might “fit like an old shoe,” but your attendees are perhaps getting bored with the familiarity and predictability. Bored attendees stop attending.
A change of venues can also offer price negotiation opportunities and ways to take advantage of the many resources a new venue can offer.
The Union of International Associations recently released their 2013 annual survey about the state of global meetings and events. Polling 830 international associations headquartered around the world, they learned the most popular venue for large association meetings is the conference and convention center; this was chosen by 44 percent of respondents.  The others split their choice evenly between hotels and university settings.
      Very often the size of the group determines the choice. Large events have spatial and other requirements favoring conference halls and exhibition centers. Hotels offer convenient services, including sleeping rooms, on premises. As for universities, they also can offer sleeping rooms – at least when classes are out – as well as a remarkable array of fascinating people and resources. Even the smallest university likely maintains an art gallery, historical exhibition and scientific displays.  Don’t overlook the faculty; some of the most popular speakers or performers I’ve booked have had university affiliations.
Next time around, consider making a change. A new venue, a new destination and new faces can rev up excitement in your program, dispensing with the “been here, done that” blahs.